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Benefits of
tracking your website statistics
Why would anyone want to spend time, money, effort and
other resources on studying traffic of visitors to a
Website? Answer is simple because your website
statistics are vital. From a shop keeper to little
businesses or major companies, knowing these vital
statistics is a top priority. For the same reason
business groups spend fortunes on surveys and market
research to gather data about users. Business through
websites is not different since websites are also
products that sell or serve the online customers. In
order to modify, improve, and remodel one’s product
(website) to the tastes of the people, site owners track
the details of click-stream behavior of visitors.
The entire process is termed as “web tracking” “web
server analysis” or the reporting of website statistics.
Most websites gather information about the visitors to
their sites through the web pages sent to the user’s PC.
In a broad sense, web tracking is the quick study of
information seeking behavior of online users using
website statistics and analysis tools to find out who is
visiting a website, how they arrive there, how long they
remain and what they do once they get there. For
generating statistics, the websites usually embed
tracking software or traffic reporting software within
the programming code.
Web tracking advantages
1) Understanding the details of visitors to a site would
help the site owner to uncover areas for database or
website maintenance. For instance the number of failed
searches for a specific keyword on the website could
enable data entry correction, as it reveals data entry
errors that need to be corrected. Information so
gathered could be used to offer feedback to users on
their use of the information retrieval system.
2) To make out visitor needs by collecting data on the
subjects and topics that are most searched for or
clicked on. Effective tracking enables the advancement
and improvement of the user interface and software by
analyzing behavior and navigation patterns of users. It
discloses trends and changes in user behavior and
preferences, and ensures effective decision making
regarding the changes to be made with the content of the
site.
3) Identifies the geographical focus of requests
received by the website, spotting the shifts in
demographic of the target audiences.
4)Furnishes information to the site owner regarding the
number of and location of newly visited users.
5) Helps to adjust strategies according to what
works for your website.
Having realized these benefits of analyzing statistics
about website usage webmasters are either implementing
tracking software or tracking codes with sites. Dozens
of tracking software products like NetTracker, Surfspy,
WebTrends, The Countless.com etc are now offered in the
market, which do the tracking jobs for a website. But
the utility value of such products is limited and
sometimes returns grossly exaggerated figures. By
studying the log files and real time monitoring of
websites bring you more accurate statistics.
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